Overview:
Smartphone shipments in Latin America (LATAM) fell 4.8% QoQ but climbed 14% YoY in Q2 2024. The YoY growth was driven by increased competition from Chinese OEMs in the low-price smartphone market that fueled higher demand. In Q1 2024, OEMs built inventory for Mother’s and Father’s Day due to which shipments decreased sequentially in Q2 2024.
This report analyzes which brands are winning and which are losing in this growing market. How smartphone price segments have evolved and the 5G technology contribution to it. Brazil and Mexico are the most important markets in the region. This report takes a closer look at them. We forecast a 12.9% increase in the 2024 smartphone. The report analyzes the macroeconomy and what countries are driving the growth.
Table of Contents:
- LATAM Key Trends
- Top 5 Macro Trends to Expect in 2025
- LATAM Handset Shipments Quarterly 2018-2025
- Smartphone OEM Quarterly Market Share Q2 2022 – Q2 2024
- Smartphone OEM Market Share by Country Q2 2024
- LATAM Chinese OEM Insights
- 5G Smartphone Share by OEM Q4 2020-Q2 2024
- Smartphone Price Band Market Share Q4 2022 – Q2 2024
- Q2 2024 Smartphone Price Band Analysis
- 4G and 5G Model Performance Q2 2024
- Brazil – Brand and Price Band Performance in Q2 2024
- Mexico – Brand and Price Band Performance in Q2 2024
Number of Pages: 15
Publication Date: September 2024