Overview:
Global TWS shipments rose 7% YoY in Q2 2024, fuelled primarily by robust performance in the Asia-Pacific region excluding China, with India playing a particularly significant role. Apple tried to maintain its sales by offering discounts ahead of new product launches, but with many customers holding off on new model purchases, the brand’s sales volume declined 6% YoY in Q2 2024. The reliance on price promotions further hurt revenue. Samsung, on the other hand, has seen consistent strong sales for its mid-range Galaxy Buds FE, which is gaining popularity. With the upcoming launch of the Galaxy Buds 3 series, Samsung has been clearing out existing inventory, resulting in a slight increase in sales compared to the previous quarter.
Table of Contents:
- Global TWS Hearables Market by Region
- Global TWS Hearables Market by Brand
- Global TWS Hearables Market by Model
Published Date: September 2024