Overview: India’s Neckband market is witnessing a decline, driven by the adoption of TWS devices. However, Q2 2024 witnessed a slight recovery with 10% YoY growth in Q2 2024. The demand for neckbands in the Indian market is due to more affordable prices, longer battery life and suitability for daily applications like running, working and travelling. boAt maintained its leadership position with a 25% market share, however, its shipments declined 17% YoY in Q2 2024. Rockerz 255 Pro Plus and Rockerz 255 Pro were the top-selling neckband devices for boAt.
Table of Contents:
- Pivot
- Flatfile
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- Model
- Shipment
- Broad Category
- Retail ASP
- Online Units
- Offline Units
- Flipkart Units
- Amazon Units
- com Units
- Other Online Units
- Retail Price band
- Total Market Value (In million)
- Online Market Value (In million)
- Offline Market Value (In million)
- Specifications
Published Date: August 2024